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society: platform six

futures
Introduction

Platform Six was born from a desire to expand upon what we already love to do; helping to support, service, and develop ideas. Through the initiative, we work with brands, non-profits, organizations, and individuals we are passionate about by offering our services gratis in still, motion, experiential production, PR, and influencer marketing. We also provide a stipend to aid the project with the chosen organization or individual.

I WANTED TO DO SOMETHING THAT WAS ABOUT CONNECTING PEOPLE AND MAKING SOMETHING TANGIBLE.

Kelly Wright, founder of YUNS

The first iteration of Platform 6 was in collaboration with Yuns, a hardware store founded by Kelly Wright. Kelly, born in Korea, grew up in rural South Carolina, and when she moved to New York, she realized there was a need to bring hardware to a younger generation, giving them the confidence to use their abilities to DIY or make repairs.

We supported Yuns by offering traditional ongoing media relations and facilitating brand partnerships, events, and activation. We provided PR services, gaining press coverage ranging from profiles of Kelly, features about Yuns, and inclusion of items in product roundups. In addition, we committed to a stipend, which Kelly used to do a week-long pop-up at Playground, a Brooklyn coffee shop owned by Zenat Begum, a Bangladeshi American woman. This work culminated in over 94 million unique views per month on the Yuns website.

Our second project was in collaboration with Custom Collaborative (CC), which was introduced to us by model, activist, and CC adviser Cameron Russell. Custom Collaborative, founded in 2015 by Ngozi Okaro, is a New York City-based entrepreneurship and workforce development program that trains and empowers women from low-income, BIPOC, and immigrant communities to design, sew, and sell sustainable fashion.

We worked with CC on shoot production, art buying, and creative consultancy and strategy. We developed a campaign, engaging key collaborators to create an evergreen series of images that Ngozi could use for PR, marketing, recruiting, and digital needs. We recommended working with photographer Camila Falquez, and the result was a shoot featuring women participating in the Custom Collaborative program.

CONTRIBUTOR PROFILES

CONTRIBUTOR PROFILES